Page 21 - Apresentaçao do PowerPoint
P. 21

Whilst reading the profiles and watching the videos, find out and

                                  reflect on:


                                  o   What are the motivations behind these young women’s choice

                                      of business?

                Pro               o   And what have they decided to do in terms of:


                file                     Distribution: Do they mention anything about if they use



                  co              Email marketing, Search engines, Social media/discovery-driven
                                  platforms, or creative media like TikTok to mention a few?
                mp                       Product/Service: Are their products/services able to go from



               aris               something scarce to something potentially unlimited?


                  on              o   How can this knowledge help you in selecting the right model,


                                      distribution form and product/service?


                                  o   Reflect on your product/service, and create a brainstorm of

                                      your best options.
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