Page 14 - Apresentaçao do PowerPoint
P. 14
• What is the difference between a digital and an online
business?
A digital business model is such when digital technology helps enhance
its value proposition.
• How do I know which type of digital business suits me?
It’s always important to start with WHAT you are selling before you
decide on HOW and WHERE you will sell it. Start by finding out, which
digital business model best serves your purpose.
• If I publish an eBook, do I have a digital business?
No. That is a digital product but the fact that your product is delivered
digitally doesn’t make it a digital business.

