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Digital infrastructure, in most companies and organisations, has

                                  been built from the inside-out. The reason is that different parts

                                  of the organisation have matured at varying paces, and the IT

                                  department's role has traditionally been to offer support when the
                                  need arises. As a result, most organisations have a jigsaw puzzle


               Buil               of disparate software that wasn't originally built to fit together.



                 d a              When you set out to construct a new digital platform, you should
                                  think holistically and try to build a single system within one

               plat               coherent software ecosystem.


                 for              When it comes to choosing the best option for your organisation,

                                  the first thing you have to ask yourself is: For whom are you
                   m              building the platform?



                                  Too often, companies start from the point of view of their

                                  operational model and the organisation's way-of-working. What

                                  you should do instead is to look from the outside; what are the

                                  end-customers needs?
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