Page 12 - Apresentaçao do PowerPoint
P. 12
• Which platforms should I select for my business?
Which platform do you think provides added value to your product?
• Should my platform be easy to market?
Most likely, yes! What else is it for
• What is the boundary between online, digital and social
marketing?
Online Marketing includes web-sites, blogs, Search Engine Optimization,
Search Engine Marketing, online ads, email marketing, blogs, twitter,
online Press Release. Social Media Marketing includes leveraging social
media platforms like Twitter, Facebook, LinkedIn for marketing and
promotional activities. Offline Marketing includes print ads, Press
Release, Direct Mail, Telemarketing, etc.

