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Question 4.                                                         a) A process that helps entrepreneurs
                                                                                            understand investors, make market

                What is design                                                              assumptions and pitch so as to


                thinking?                                                                   capture funding for their product or
                                                                                            service.


                                                                                    b) A process that helps entrepreneurs to

                                                                                            better communicate their product or

                                                                                            service, through ground breaking

                                                                                            marketing techniques.



                                                                                    c) A process that helps entrepreneurs
                                                                                            understand users, make assumptions


                                                                                            and test them so as to validate their
                                                                                            product or service.
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