Page 4 - Apresentaçao do PowerPoint
P. 4
Introducing Digital Platforms
Digital platforms are tech-based business models. Their mission is to
make use of information and communication technologies to facilitate
interactions between users, collection and use of data about such
interactions, and network effects. These network effects make the use of
the platforms with most users most valuable to other users.
These types of platforms provide some of the shortest paths to great
business performance. They act as online facilitators of relationships that
already take place offline, but which are now largely driven and boosted
by digital mechanisms. They cover a wide range of activities including
online marketplaces, social media, creative content outlets, app stores,
price comparison websites, platforms for the collaborative economy as
well as search engines. They increase consumer choice, improve
efficiency and competitiveness of industry and can enhance civil
participation in society.
