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Question 4.                                                         a) Is the value proposition, a brief
                                                                                            statement that sums up the core

                What is business                                                            mission of a business presenting its


                proposition?                                                                solutions to customers.

                                                                                    b) The proposals a business has to offer

                                                                                            to its target customers.



                                                                                    c) The objectives, target audience and

                                                                                            main purposes of a business when
                                                                                            entering the market.
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