Page 8 - Apresentaçao do PowerPoint
P. 8
The worth of an idea
It is said that the most difficult part about having a business idea is to decide
its worth.
You might recall Rebecca, the 21 year old Physical Education and Sport finalist.
She was researching to explore market gaps to assess if her online fitness
coaching business could offer something different than similar online services
were already providing.
While drafting her business plan, she got stuck on the financial aspects. She
was unable to decide the worth of her business idea. This is much because she
was quite lost in the business lingo.
Value proposition, market value, costs, add value, company worth… All these
concepts were mixing up in her mind. In her research path to start her
business, she took then the time to analyse in depth a business model canvas.
She again drafted a business model canvas and wrote down the meaning of
each section.
