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The worth of an idea




                6. Key Partners                  5. Key activities                 9. Value proposition             2. Customer                       1. Customer
                Who are my key                   What are my key                   What services do I have          relationships                     segments
                partners?                        activities?                       to offer that adds value         What type f relationship          For whom am I’m
                Which key resources am           What key activities do I          to the market?                   do my customers expect            creating value?
                I acquiring from                 do that differentiate my          Which of my customers’           from me?                          Who are my most
                partners?                        business from others?             problems am I going to           Which relationship have I  important customers?
                Which key activities do                                            solve?                           already established with          What do I know about
                my partners perform?                                               Why will my customers            my clients?                       my customers?
                                                                                   prefer my services?
                                                                                   Am I selling different
                                                 7. Key Resources                  services according to my  3. Channels

                                                 What unique resources             customer segment?                Trough which channels
                                                 does my business have                                              am I going to reach my
                                                 to positively influence                                            customers
                                                 my value proposition,                                              How am I reaching them
                                                 distribution channels,                                             now?
                                                 customer relationships                                             How are my channels
                                                 and revenue streams                                                integrated?
                                                 and be able to compete?                                            Which ones are most
                                                                                                                    cost-efficient?

                8. Cost structure                                                                  4. Revenue streams
                What are the most important costs inherent in my business                          Which are existing and possible revenue sources? For what value
                model? Which key resources are the most expensive?                                 are your customers really willing to pay for my services? For what
                Which key activities are the most expensive?                                       do they currently pay? How are they currently paying? How would
                                                                                                   they prefer to pay? How much does each revenue stream
                                                                                                   contribute to overall revenues?
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