Page 25 - Apresentaçao do PowerPoint

Desirability looks at the attractiveness of your business idea by looking

first at your customer segment from your business model canvas. Are
your customers going to be interested in your product? Who are they?

Some example hypotheses are “art students and enthusiasts will be
Ris interested in my digital painting classes” or “young adults prefer

k- ecological products”.

The second category of hypotheses relates with the viability of the
fre business idea, i.e., understanding what is the problem you are trying

e to solve and if this is, in fact, a problem or need.

suc Some example hypotheses are “women aged 25-30 want to pay a fee
for my fitness app” or “I can reduce costs by partnering with art

ces suppliers and advertise their products”.

s Finally, you will want to assess your ability to deliver your product or
service. Are you able to build and run a prototype? Do you have the

necessary resources and skills?

Some example hypothesis is “I can build a PowerPoint presentation

with illustrations of how my app will be like in 1 month”.