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Learning Journey

Competence areas

The definition of the DIGITAL Z-WOMEN learning modules results from a consultation
conducted with different specialist in the eight countries of the project consortium,
that aimed at identifying relevant strategies, complementary learning resources, and
specific support methods for Gen-Z women. The Gen-Z women digital
entrepreneurship skills development are built in a total of 10 learning modules
distributed into two competence areas:

Essentials on digital entrepreneurship

Module 1: Types of digital businesses
Module 2: Key platforms for digital businesses

Module 3: Digital entrepreneur profile

Module 4: Key competencies of digital entrepreneur

Module 5: Life roles balance/integration

Essentials on digital business development
Module 6: Innovation management and business ideation

Module 7: Product/service development and business plan

Module 8: Digital business prototyping and testing techniques

Module 9: Marketing strategy and digital content creation

Module 10: Digital business monetising strategies and management

Learning outcomes

The DIGITAL Z-WOMEN learning modules are in line with the European Qualification
Framework level 5 (EQF 5) and the learning outcomes are described in terms of:

▪ Knowledge, the theoretical and/or factual learning domain – what Gen-Z
women should know.
▪ Skills, the cognitive and practical learning domain – what Gen-Z women should
learn how to do.
▪ Responsibility and autonomy, the attitudes learning domain – what Gen-Z
women should desirably do based on the acquired knowledge and skills, that
will lead to a shift.

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