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Essentials on digital business development

Responsibility and
Knowledge Skills
autonomy

Module 6: Innovation management & business ideation
Recognise the difference Identify the steps to Decide the worth of your
between an innovative idea transform an innovative digital business idea
with or without market idea into a business
value proposition
Reflect on digital Explore market gaps Examine the added value of
technological trends your digital business idea in
each market

Module 7: Product/service development and business plan
Describe the steps to plan a Analyse the strong and Decide worth of digital
digital business weak aspects of a business businesses’ value
plan propositions

List the elements of a Pitch a digital business idea Anticipate changes in the
business plan digital world
Module 8: Digital business prototyping and testing techniques
Recognise why some Adapt the Carry out tasks related with
testing/prototyping testing/prototyping of your testing/prototyping adapted
techniques are more product/service to an online to your digital business
suitable for digital environment
businesses

Select different ways to Demonstrate that your Produce a viable product or
test/prototype your product or service is a viable service for your digital
business idea business idea business
Module 9: Marketing strategy and digital content creation
Describe the steps to create Design a marketing strategy Verify if the marketing
a marketing strategy strategy is adapted to your
digital business needs
Describe the major digital Analyse what is the best Examine why some contents
content tools strategy and free tools for work better than others to
your digital business attract followers and/or
buyers
Module 10: Digital business monetising strategies and management
List all key resources Analyse pros and cons of Judge the added value of
needed to start a digital monetisation models for multiple monetisation
business your digital business channels
Reflect on how to nurture a Build a day-to-day Decide which management
successful digital business management plan of a tools and platforms can help
digital business you

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