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Key types of Businesses
Most digital business models are known for having the following
characteristics: Their value is created using digital technologies. When a
service is based on digital technologies, it’s recognized as a digital
business model. I.e. Amazon, Google, and Facebook. These wouldn’t
exist without the internet. The digital business model is new to the
market. An example of this would be when you request transportation
via an app (such as Uber) that matches your request with a driver. To
become a customer, you need to use a digital channel. Digital business
models often rely on digital channels (such as Amazon) that show
advertisements when you search online. The unique selling proposition
(USP) is created digitally. This means that a customer is willing to pay for
your products or services, and many times monetised online.
You can read about some of these in the following examples
