Page 6 - Apresentaçao do PowerPoint
P. 6
Digital is not just about the product/service
You create an eBook, sell it on the web and you call your business a
digital business.
Sure, that is a digital product but the fact that your product is delivered
digitally doesn’t make it a digital business.
There are a few other things to take into account. Digital is not just
about distribution. You build a website, call it a platform, and you have a
digital business.
However, a website is just like a physical window shop, in order for you
to create a sustainable flow of customers/partners/users you need to
make it scalable.
That requires understanding what models fit best the potential
customers/users identified.
