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Types of Digital Businesses
o Marketplace model - This model refers to a two-sided marketplace
where sellers and buyers use a third-party platform to trade goods and
services. Examples of this business model are service-based Uber and
product-based eBay and Etsy
o Model of experience – This is about adding value to items that would
not be feasible without using digital technologies. Another approach to
the experience model is to mix several experiences to build a new
customer-centric ecosystem
o Digital ecosystem model - Digital ecosystems are currently one of the
most complex yet robust digital business structures. Apple, Google,
Tesla all use this model to exploit the customer with various services
across several platforms. Due to the "vendor lock-in" impacts their
ecosystems produce
