Page 18 - Apresentaçao do PowerPoint

How to monetise my digital business

Pamela should thus focus on 5 steps to successfully monetise her

business idea of delivering online painting lessons:

1. Gather data about her followers preferences and behaviours | First

things first, Pamela needs to understand her audience. What do they like

and would they be willing to pay, for a certain fee, an arts class? She

decided to collect this data by creating several online pools in her

Instagram page.

2. Choose the best monetising strategy that best matches the user

experience | Now it was time for Pamela to decide what was the best

monetising strategy to pursue, and they are a lot: transaction fee or

purchase, advertisements, monthly subscription, selling a product license

or creating a digital product on behalf of a client, among others. After

much consideration, she opted for a transaction fee or purchase.