Page 19 - Apresentaçao do PowerPoint
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How to monetise my digital business
3. Build unique audience segments for targeting | After selecting her
monetising strategy, i.e., Pamela would have her followers paying a fee for
participating in the online painting class, she focused on the followers she was
able to identify as having expressed their willingness to participate and pay a
reasonable fee (as some said yes, but wanted to participate only if it was
free!).
4. Automate monetising strategies with partner platforms | Since her
monetising strategy was fee-based and with so many individual followers
willing to participate, the decided to search for free online payment platforms
(e.g., PayPal) to help her receive the money in a safe environment.
5. Continue to collect data and optimise according to followers engagement |
After the first 5 online painting sessions, she optimised her monetising
strategy to also include ads in recorded videos of her lessons from art
suppliers, shared on YouTube and in her Instagram page.
