Page 20 - Apresentaçao do PowerPoint
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Debriefing questions
�In what ways can a well-defined monetising strategy support a digital
business to steadily grow in the beginning?
�Based on Pamela’s growth strategy (Instagram page to share drawings
> collaboration with art suppliers > online painting lessons > recorded
classes with adds), would you have selected different monetising
strategies?
�If Pamela’s followers showed no willingness to pay for online painting
lessons, what other monetising strategies could she considered for her
current business model?
