Page 11 - Apresentaçao do PowerPoint

Insight into the profile life of a young digital

entrepreneur

Laura has characteristics pertinent to sensing and shaping opportunity,

as she has decided to create her own employment. She also has an

entrepreneurs’ drive to succeed, as she has had several difficult periods,

but she kept on going.

It was through digital transformation that she got the opportunity to

start something new. She had an idea and was able to create a new

market, rather than optimising existing collaborations. Digitisation

enabled digital entrepreneurship and digital transformation made it

possible for her to get into her dream business.

For now, she says that it’s the management, and the successful

implementation thereof, that allows for lucrative digital entrepreneurship

and digital transformation to take place.