Page 24 - Apresentaçao do PowerPoint
P. 24
What usually happens when we have ideas is that most likely
someone else will have had exactly the same idea. That's a
Ide shame! But that doesn't mean that we have to give up having
ideas!
ntif Your next challenge will be precisely to check where others are
yin not seeing opportunities, where they are not getting ideas!
g You will work to find gaps in the market!
ma From the idea you wrote down before, you will do a brief
rke research by completing the following steps:
t
gap Step 1| Formulate your idea into a real business idea by writing
down your value proposition: "a clear, simple statement of the
s benefits, both tangible and intangible, that the company will
provide" (McKinsey & Co.,1988).
