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Step 2| Assess your business idea strength by conducting a

                                  SWOT analysis:


                Ide
                                                    STRENGTHS
                                                                                                                   WEAKENESSES
                ntif                What your business idea is strong at?                            Where your business idea need to


                 yin                What you will do better than other                               improve?



                    g               existing business?                                               What resources you lack?
                                                                                                     Where do you need further education or
                                    What experience do you have?
                ma                  (…)                                                              training?
                                                                                                     (…)
                rke                           OPPORTUNITIES                                                               THREATS



                     t              What are your goals?                                             What obstacles do you face?

                                                                                                     What are your possible competitors
                                    What innovations does your idea
               gap                  bring?                                                           already doing?

                    s               What new targets can you reach?                                   Are there any similars business like
                                    (…)
                                                                                                     yours out there?
                                                                                                     (…)
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