Page 23 - Apresentaçao do PowerPoint

Many successful business, like Netflix, started and took over

their industry by responding to an existing gap in the market.

Ide A market gap is exactly a response, product or service that

ntif customers are demanding but certain business are not
responding to it.
yin Digitalization has brought to our lives many changes that often

g happen at a pace we can’t catch up. The use of technologies

ma have also improved business models and procedures.

rke At some point in your life, you must have had some idea that

could result in a business. Try to remember that idea. It was a
t really good idea, right?

gap Go back in your mind, and think about how that idea could be

s channelled into a business idea in the digital world!

Now, write down on a piece of paper this amazing idea you are

having!