Page 13 - Apresentaçao do PowerPoint

• How do I predict changes in the digital world?

Although it is not possible to predict changes in the digital world, it is

possible to base your anticipations through planning. This is why it is

important for any business the drafting of a business plan with the

planning of short and long-terms goals and funding sources.

• How do I make sure my product/service is always trendy?

Always keep track of similar digital businesses. Pay close attention to
their social channels and website. Additionally, make sure you go to your

sector’s most relevant conferences, events, etc. and that you follow the

most recent news so you are always up-to-date with major

developments.

• If my business is digital, how can it not be for free?

Always make sure you separate (and plan) what are paid/premium plans

and what can be free content for all users.