Page 10 - Apresentaçao do PowerPoint
P. 10
Problems to solve
o Since Pamela was already running her business with some profit by the
time she decided to draft a business plan, in what elements does she
need to focus more?
o From her SWOT analysis, she found out that one of her business
weaknesses was the fact that there were already other Instagram
pages dedicated to the same topic. Can you help her and think of
additional ways she can add value to her business (tip: think about
additional products/services, new targets, other digital channels)?
o At what stage of her digital business plan does Pamela need to consider
the importance of best communicating her product/service to others?
