Page 18 - Apresentaçao do PowerPoint

Fit-WOW marketing strategy

She decided then to use the 4 Ps marketing matrix to not only draft the Fit-WOW

marketing strategy, but also to understand where her business should position.

Product Price

 Online coaching fitness  One month subscription: €45.00

 My service is based on women empowerment  Other fitness coaching services are charging
other women to be fit and stay active from €55.00 to €150 a month

 A lot of women struggle to commit to a  I can increase my market share through
regular academy Schedule and they often advertising on social media

complain about not being supported; and
felling lost
 I can create a fitness App allowing my clients

to draft their personalised fitness programme

*Market share: calculated by measuring the percentage od sales per percentage od units of a company has in the market.