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Fit-WOW marketing strategy
Rebecca, the 21 years old Physical Education and Sport, has a new
online business. Her digital business goal is to provide online fitness
coaching to women between 40 and 55 years old, and it is named Fit-
WOW. During the pandemic she started to produce some videos with tips
for people to stay active during the lockdowns, and she got quite a
popular fan base following her in social media accounts (Facebook and
Instagram mainly).
She then decided to bring her hobby into a business. While drafting her
business plan she soon realises she needed to define also her marketing
strategy. And since her business is basically online located, she figures it
out that she needed a digital marketing account.
After all the reading she has done about digital marketing strategy, she
narrows it down to one simple scheme:
