Page 10 - Apresentaçao do PowerPoint
P. 10
Sayhs: all about storytelling marketing
So it seems, there are always two sides to a story. In any case, as a marketing
strategy storytelling will:
o entertain your customers,
o make you connect to your customers, specially if you focus on being authentic,
o educate others, as you are providing content related to key concepts in the are
you are advertising,
o inspire your customers.
The aim is to make the reader feel so inspired that they want to take action.
Storytelling in marketing helps consumers to understand why they should care
about something, and it works to humanise your brand.
Storytelling works because it is memorable - followers can relate to words which
are not only informative but also create an emotional response.
