Page 15 - Apresentaçao do PowerPoint

• How does influencer marketing works?

This type of marketing works because of the level of trust that followers

have in the person they are following and because influencers generally

have a large number of followers. Influencers who are able to develop

relationships with their followers and are able to ‘tell the story’ have the

greatest impact in their campaigns.

• Can I collaborate with social media influencers to create a

successful campaign for my business?

Yes. Influencers work hard to develop relationships and maintain their

position as a leader within their area. They can be a blogger, social

media personality, celebrity, industry expert, thought leader, lifestyle

brand. Partnering with influencers is very beneficial either for

collaboration or to be inspired by their campaigns or to simply keep in

touch with the competition.