Page 14 - Apresentaçao do PowerPoint

• What are the main digital marketing content types?

This can be articles, eBooks, case studies, white papers, videos, motion
graphic, explainer videos, animation videos, blog posts interactive

infographics, microcontent, plain infographics, checklists, testimonials,

reviews, guides (how to?), memes, etc.

• What is the best content to attract followers and/or byers in digital

business?

If you pose yourself this question, you must learn that this applies if you are

promoting your business using social media (Intagram, YouTube, TikTok,

Facebook, etc.). In this case, we can talk about influencer marketing.

• What is influencer marketing?

A type of social media marketing campaign where an influencer endorses

(recommends) products, services or a good cause either to raise awareness
or create interaction or to generate sales.