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DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY

Practical tips for marketing strategy and digital content creation

The first step to create a social media marketing strategy is planning. Use the
1 SMART Goal methodology to explain how they can plan their strategy by defining
relevant, and achievable goals.

They can schedule their social media platform posts, teach them how:

Best Times Best day Worst day

Facebook 11am and 1-2pm Wednesday Sunday

Instagram Wed 11am Wednesday Sunday
2 Friday 10-11am

Twitter Wednesday and Friday at 9am Wednesday Saturday
and Friday

LinkedIn Wednesday from 8–10am and Wednesday Sunday
12pm, Thursday at 9am and 1– and Thursday
2pm, and Friday at 9am.

Explain that being different matters. It is important to avoid just publishing
3 promotional messages, instead start your message by focusing on what matters
to you this emphasises your personality and values then talk about the product
and link it to why you like it, how it matches your values.
People are influenced by what they see, visuals are really important so think about
4 interesting backgrounds, something that will catch the attention of your followers
and perhaps even gain you new followers. If using video content, them make sure
it is short, to the point and text is easy to read.
Check out what your competitors are doing. Look at your competition's social
5 media channels. Do not copy their ideas but have a look to see what is working
for them and see if this can help you with designing your own campaigns.

How to develop a social media strategy that drives brand awareness & ROI
Resources How to Create a Social Media Marketing Strategy in 9 Easy Steps
www.digitalmarketinginstitute.com/blog/social-media-strategy

www.blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Social media marketing: What it is and how to build your strategy
www.sproutsocial.com/insights/social-media-marketing-strategy

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