Page 10 - Apresentaçao do PowerPoint

Types of Digital Businesses

o Model for generating hidden revenue – In this model, alternative value

streams may emerge as a result of data collection and analysis. It's

critical for digital businesses to understand their potential and whether

there are further opportunities to combine an existing business model

with another to produce additional revenue. However, concealed money
production might backfire when dealing with data and unknowing

customers. Cambridge Analytica is a beautiful example of a backlash like
this, which resulted in serious ramifications for both organizations.

o Peer-to-peer, two-sided marketplace – This allows service providers to
conduct preliminary market research for free or users can study the user

needs and wants from listings that have been mentioned in previous

posts. This helps them enhance their own service offerings in order to

better meet the needs of the consume. LinkedIn and Airbnb use this

model