Page 10 - Apresentaçao do PowerPoint
P. 10
Problems to solve
o Considering the digital business you would like to start, what top 3 key
elements do you believe you would need to consider first?
o Based on Kylie Jenner’s example, what key elements do you believe
she should have paid extra attention so as to nurture her business?
o Imagine that Kylie Jenner’s digital business became so damaged from
the PESPSI scandal that she had to find different monetising strategies
for her business. What could these be? Name at least 2 examples.
