Page 8 - Apresentaçao do PowerPoint
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Nurture your brand
In 2020, the famous digital influencer Kylie Jenner got involved in
PEPSI’s latest campaign.
However, the advertisement promoted in the influencer’s social media
pages contained an insensitive message that cause uproar in the public.
In the advertisement, Kylie was seen attending the Black Lives Matter
protests that took place across the United States. When police were
called to break up the protest, the famous influencer in seen handing
them a PEPSI.
This scene caused extreme backlash from her followers as Kylie was seen
to trivialise the protests. Many people began to heavily criticise her and
the PESPI brand on social media, showing how the insensitivity nature of
the advertisement was rejected by the general public.
