Page 9 - Apresentaçao do PowerPoint

Nurture your brand

This episode showcases how digital influencers and brands have to be

careful. Social issues are extremely sensitive subjects that can be

controversial and offensive to the public.

Kylie believed her business deal with PEPSI would help her nurture her

business, but instead it ended up damaging it.

This episode thus exemplifies how important it is to consider how your

brand, image and message can convey a negative message to the public

that can be detrimental to your digital business.

New monetising strategies for current of future products or services are
an excellent way to grow your digital business, but should not be

considered lightly. Know your audience, study your market, and then

make your business decisions!