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Innovation management

Innovation literally means to renew, as into improving or replacing

something that already exists. This can be product or a service.

Whiting the business context, innovation is the trace that distinguishes

companies. Innovative companies are the ones who are leading, thus

increasing their competitive advantage.

When a company gathers a key number of factors, like branding, quality

of services, customer service it is said that it is competing more

effectively than its peers.

Innovation requires from companies continuous efforts and consistent
renewal to create value, and this notion leads us to the innovation

management concept.