Page 6 - Apresentaçao do PowerPoint
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Innovation management
In the framework of innovation management:
o at the generating phase, new ideas are created normally trough
brainstorming processes
o capturing is the process of recording ideas to share them with key
stakeholders
o to evaluate means to discuss all the aspects of the new idea to
assess if they respond to the company needs
o you prioritize when you decide on the idea that will be put into
action to capitalise your company
This process of management can only happen if a company is able to
gather four key pillars: competence, structure, culture and strategy.
