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Innovation management

Types of innovation management styles

Reinvent a product, technology, business model or even
Disruptive
create a new one like Uber and Airbnb

Seek only to improve existing products or services. It does

Sustaining not create new markets or values but works to develop

and/or improve existing ones. An example of this is Pfizer

It is characterised by a drastic change, and Apple iPhone is

Radical a good example of a radical innovation. This has created a

new market

Represent a gradual, continuous improvement on existing
Incremental
products or services, e.g. a hybrid car

Open Open to external ideas outside the organisation