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Innovation management
The company core competences must include the ability to direct and
organise itself to market solutions by, for example, working with external
partners and stakeholders, maximise the value of it resources, being able
to set SMART goals and implement actions to control progress and
achieve goals.
In this sense, the company needs to be grounded in a solid structure.
A growth mindset is also important to innovation management. This type
of culture is characterised by a continuous learning attitude together with
a learning by failure posture. Adding to this meritocracy (the best idea is
rewarded) and an attitude of “being the first idea to get to the market”.
Supporting all this, a clear and realistic strategy that is both goal and
action oriented.
