Page 5 - Apresentaçao do PowerPoint
P. 5
Benefits of prototyping
o Validate assumptions, test hypotheses and refine your business idea in a
low-cost way
o Gain insight into your product or service’s usability by testing it with real
users, i.e., potential customers
o Gather data that not only validates product or service requirements and
assumptions but also reveals areas of improvement
o Gain early-stage feedback without compromising the full and final
development of the product or service
o Generate support and investment for your digital initiative from investors
or others by showing a tangible example of your progress
o Provide an universal and tangible way of communicating your idea
