Page 11 - Apresentaçao do PowerPoint
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Market value
Market value refers to the worth of a company or an asset on the
financial market. But there are a few steps to reach before getting into
the financial market when you are innovating, or creating something
new.
In this case, you need to assess first if your innovative idea offers a
lucrative business, and this is done by measuring the market potential of
your innovation.
There are many different ways to assess the market potential of an
innovative idea. This can be done through a market analysis where you
collect data to answer to gain knowledge about market trends, the
situation of the market you are trying to get in (e.g. digital technological
trends), the characteristics of your target market (preferences, needs,
demographics) and your competition.
