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Prototype development process









                4. Validation/testing and improvements


                This is the stage where the                                                                      Re-due or                     Ideas
                                                                                                                 maintain?
                entrepreneur should enquire the end-

                users/customers/buyers about the

                MVP and collect feedback.                                                                                Learn                                       Build


                Here what is intended is to listen to

                them either to validate the

                hypotheses or adapt and improve the                                                                                   Test the

                product or service to market needs.                                                                                   MVP

                                                                                                                          Data                                      Product
                It is a learning process and, if needed,

                should be done as many times as

                needed, i.e., retesting until a product-                                                      Validate the                    Measure
                market fit is found.                                                                            hypotheses
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