Page 16 - Apresentaçao do PowerPoint

Formulate your business hypotheses

Prototyping is an opportunity to learn more about the limitations and

possibilities of your digital business. So, choosing the right prototyping

for your digital business to discuss with end-users or clients is vital for

getting the right answers.

However, before that you need to take into consideration a number of

assumptions and hypotheses about your business idea. This is quite

natural and it is important that you formulate hypotheses for all

assumptions so that they can be tested as part of the prototype

development process of your digital business.

Let us recall the example of 23 years old Pamela that studied
architecture and decided to start an Instagram page to share her

drawings.