Page 11 - Apresentaçao do PowerPoint

Marketing strategy in nine steps

By now, if you have a business idea you are sure of your overall goal. So

it is time, to break that down into more specific objectives. As you go

further, you will become more strategic and this requires you to define

specific objectives to reach your overall goal (step 5). Let us look at the

following example:

Business goal Marketing strategy goal Marketing strategy
objective

Provide online fitness Increase number of YouTube Add 150 new female

coaching to women between channel subscriptions subscribers to the

40 and 55 years old YouTube channel by the
end of the year