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Marketing strategy in nine steps

Content is central in any marketing strategy, and this includes texts,

photographs, videos, etc. This will require you to master the tools, the

techniques and channels to promote your product or service (step 6).

And you will ultimately choose those based on the goals and objectives

you have previously defined, here are some examples to consider in your

marketing strategy.

Content marketing: the process of creating, publishing and promoting

personalised contents to your customers.

SEO: a set of strategies and techniques to optimise websites or blogs so

they can be easily read by search engines like Google, Bing or
DuckDuckGo. You can learn SEO at your own pace, there are several free

online courses. Start at SEO Learning Center by Moz or with Google’s
SEO Starter Guide.