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Marketing and digital marketing

Creating a digital business will demand you to become an expert in

marketing. Marketing is the set of activities and strategies you will have

to undertake to promote your service or product.

With the progressive digitalization processes we have been witnessing,

marketing has been changing in order to adapt to new the new media

and communication channels.

This has brought new terminologies under this area such as digital

marketing. This refers to the development of marketing strategies

aiming to promote your product or service trough the use of digital

channels and electronic devices such as PC, smartphones and tablets.

In digital business, a digital channel is a sales channel that is completely

electronic. For example, this can be a web page or a mobile app.