Page 9 - Apresentaçao do PowerPoint

Marketing strategy in nine steps

Before advancing, you must fully know and understand your target

market (steps 2 and 3), including: who they are, what interest they

have, what do they need, what do they like to do. Trough a market

analysis research you will gain knowledge about your competition and

target market (customers preferences, needs, demographics) and

understand possible threats and opportunities to your business.

Market analysis can be a simple or an in-depth research. You can use

social media as your central tool to conduct your research, as this is the

perfect way to get instant and direct insights from your customers. Or

you can use other tools like Survey monkey, Google forms, Google

surveys and Ask Your Target Market for in-depth research about a

specific group preference. These tools offer both free and paid

professional survey templates.