Page 6 - Apresentaçao do PowerPoint

Marketing strategy

A marketing strategy is an essential part of the business strategy,

sustained by important elements such as your business:

 executive summary description

 goals and vision

 market analysis

 target audience/customers analysis

 branding

 main marketing channels

Having this is mind, please recall the topics you have approached in

Module 6: Innovation management and business ideation and Module 7:
Product/service development and business plan.