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Marketing strategy in nine steps
All we want to achieve starts with goal definition (step 1). Start by
aligning your marketing strategy goal(s) with your digital business
overall goal. A practical example:
Business goal Marketing strategy goal
Provide online fitness coaching to Increase number of YouTube
women between 40 and 55 years channel subscriptions
old
This initial planning phase can also be validated trough the definition of
your business statement. You might recall this from module 6, when we
briefly approached the meaning of a value proposition within the process
of ideation. This statement should answer to the “what?” and “how?” of
your business.
