Page 26 - tut_EN

Modules overview

Module 6: Innovation management and business ideation

After the completion of this module learners are expected to acquire comprehensive
and specialised knowledge about innovation management and business ideation
focusing on the necessary steps to transform a business idea into a business
proposition. At the skills level, learners are expected to explore market gaps so AS
to be able to know how to develop a business idea and then explain its added value.

Module 7: Product/service development and business plan

After the completion of this module learners are expected to acquire comprehensive
and specialised knowledge about the steps to plan a digital business and draft a
business plan focusing on the worth of their business value proposition and
anticipating changes in the digital world. At the skills level, learners are expected
to analyse the strong and weak aspects of a business plan and pitch an idea.

Module 8: Digital business prototyping and testing techniques

After the completion of this module learners are expected to acquire comprehensive
and specialised knowledge about suitable testing techniques and the different ways
to test their digital business idea focusing on carrying out prototyping tasks and
producing a viable product. At the skills level, learners are expected to adapt the
testing of their product to an online environment and demonstrate their viability.

Module 9: Marketing strategy and digital content creation

After the completion of this module learners are expected to acquire comprehensive
and specialised knowledge about the necessary steps to create a marketing
strategy by focusing on the basics of social media marketing. The use of a social
media platform is expected to exemplify to learners why some contents work better
than others to attract followers and/or buyers.

Module 10: Digital business monetising strategies and
management

After the completion of this module learners are expected to acquire comprehensive
and specialised knowledge about the key resources to start and how to nurture a
digital business focusing on the added value of multiple monetisation channels and
deciding which management tools can help them. At the skills level, learners are
expected to analyse the pros and cons of monetisation models and build a day-to-
day management plan for their digital business.

26