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Project-oriented activity 6

Looking ahead

Maximum of 15
participants, to work A total of 90 minutes to
in pairs or small complete all steps.
groups of three.

The aim of this activity is to provide the learners with the methods and tools so they
can explore opportunities and challenges to develop ideas for innovating in digital
business.

In this activity the learners will have to complete a Business Model Canvas,
a one-page overview of the strategy of a new business or business idea. To do
that, trainers and/or facilitators must cover the following steps:

Step 1
Introduce the Business Model Canvas to the participants by relating them with
the essentials of strategy and management in business planning. Facilitators
can use the tools listed in the resources section.

Implementation technological trends. These are the top digital business to watch for! After that,
Step 2
Assign each group with the task of researching for the current digital

each group must select a specific business that will be their business idea to
work on.

Step 3
Provide participants with Tool 5 – Business Model Canvas and ask them to fulfil
it by answering the questions provided in the template. These questions are to
be answered having in mind the business they have previous selected.

Step 4
Take turns with each group so they can present their business idea and the
results of their first exercise.

Step 5
The facilitator will debrief the session by highlighting the participants’
contributions to explain how to fill in a business model canvas and to recap its
importance in to bringing ideas into to a business proposition.

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